from left : Kullatorn Mesommonta, president of the East Coast Golf Courses Management Association; Juthaporn Rerngronasa, deputy governor for Europe, Africa, Middle East and America, Tourism Authority of Thailand; Itthipol Kunplome, mayor of Pattaya City; Vitaya Kunplome, chief executive of Chonburi Provincial Administrative Organisation (Chonburi PAO); Chiruit Isarangkun Na Ayuthaya, director of Domestic MICE Department, Thailand Convention & EXhibition Bureau.
BANGKOK, 19 February 2013 ? In just over two months? time, the International Association of Golf Tour Operators (IAGTO) will stage the largest ever golf tourism convention to take place in the Asia-Pacific region, in the Award-winning destination of Pattaya. This without doubt will be the most important golf travel event ever staged in Thailand.
IAGTA?s 2nd Asia Golf Tourism Convention (AGTC) will take place at the Royal Cliff Hotel and PEACH Convention Centre from 29 April to 2 May 2013. IAGTO?s president, Peter Walton announced that already 142 golf tour operators from 36 countries had confirmed their attendance. These buyers are coming from China, Malaysia, Japan, Korea, Taiwan, Hong Kong, Singapore, the Philippines, Vietnam, India, Australia, Europe, Noerth America and from as far afield as South Africa, Argentina and Brazil.
Walton said, ?With more than 150 accredited buyers expected to attend, all promoting and selling golf destinations in Asia, this is without doubt a great opportunity for Thai hotels, golf resorts, golf courses and regional golf destinations around the country to meet, discuss and do business for the coming season. Already 45 Thai golf tourism suppliers have signed up to attend and we currently have capacity for 60 in total out of a total of 180 supplier companies from 18 countries in the Asia Pacific region. A total of 500 delegates are expected to attend AGTC this year.?
Established in 1997, IAGTO is the global trade organisation of the golf tourism industry, and its Thailand division already has 70 member companies, making it a truly representative body for Thailand?s golf tourism industry. All Thai companies attending the AGTC for the first time are automatically provided with IAGTO membership for 2013.
Walton added, ?IAGTO works 365 days a year to support and provide services for its members and the AGTC is just one of the many activities that we carry out during the year. All hotels, golf resorts, golf courses and licensed receptive operators who work in Thailand?s golf tourism industry, whichever markets they focus on, should consider becoming a member of IAGTO. We expect our Thailand division to soon increase to over 100 company members.?
IAGTO takes over 400 golf tour operators on familiarisation trips to 35 countries every year and the Tourism Authority of Thailand will be hosting 80 buyers and media on inspection trips in Pattaya in pre- and post-AGTC familiarisation tours.
Commenting on the benefits that golf tourism brings to Thailand, Walton said, ?On average, golf travellers spend 120 percent more per person per day in destination than general leisure travellers. This is more than double and therefore golf travel is without doubt High revenue-Low Impact tourism sector. With over 60 million golfers worldwide and some 25 percent of regular golfers take a golf holiday each year, golf travellers are influential in other sectors of the economy including Luxury Travel, Meetings & Incentive Events and Real Estate sales.? He then added, ?So golf tourism is much more than a niche market in Thailand.?
Walton also remarket on the important role that Thailand plays at the heart of the ASEAN Economic community, adding, ?All countries of AEC are important golf destinations and golf markets, and within this region Thailand is the leader in terms of golf tourism and therefore having AGTC in Thailand is a pivotal event for the countries of the ASEAN region.?
Established in 1997, the IAGTO is the global trade association of the golf tourism industry with more than 2,000 member golf resorts, golf courses, hotels, tour operators and tourist boards in 91 countries, including 487 golf tour operators in 61 countries.
These golf tour operators control more than 85 percent of all golf holiday packages sold worldwide, with annual sales exceeding US$1 billion.
288 of these golf tour operators in 52 countries sell golf destinations in the Asia Pacific region and of these 223 in 43 countries sell Thailand.
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