Saatchi London has created a wondrously futuristic-looking animated video for the new Toyota GT86. In the ad, we see a man who is resigned to his mundane, slightly 1984-ish life in a society where ?feeling? is a capital offense. But once he lays his eyes on the GT86, fear of persecution is no longer an issue. And once he gets behind the wheel, there?s no stopping him.
Sort of like Jim Carrey in The Truman Show, our digitized man, stuck in a fake existence, breaks free into the real world to experience full on thrill of true human exhilaration only a Toyota GT86 can deliver. Well, in a Toyota GT86 ad that is.
Article source: http://feedproxy.google.com/~r/adrants/~3/O2toh9OlADM/saatchi-london-channels-the-truman-show.php
This entry was posted on Friday, August 17th, 2012 at 5:29 PM and is filed under Marketing Flip. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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